Privacy Policy
Introduction
At Ember & Elm, we design for calm living — and we treat your data with the same care. This Privacy Policy explains what we collect, why we collect it, and how you can exercise control over your information when engaging with our websites, products, and services in India and abroad.
The terms “we”, “us”, and “our” refer to Ember & Elm. The term “you” refers to visitors, customers, or any users of our digital experiences. By using our services, you acknowledge that you have read and understood this policy.
Compliance and Data Protection
At Ember & Elm, we are committed to ensuring full compliance with all applicable laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We prioritize the protection of your data and privacy, implementing industry-standard security measures to safeguard your personal information.
Data Collection and Usage
We collect, store, and process personal information strictly in accordance with legal requirements and ethical standards. Our data-handling practices are regularly reviewed to maintain compliance with evolving regulations and industry best practices.
Transparency and Accountability
Transparency is at the core of our operations. We clearly outline how your data is collected, used, and stored. Our policies reflect our ongoing efforts to maintain compliance and accountability.
User Rights and Choices
As part of our commitment to compliance, we respect your rights to access, update, and delete your personal information. You can request data modifications or removals by contacting us at emberandelm@gmail.com.
Scope of This Policy
This policy covers information processed through our websites, order flows, customer support, and brand communications. It does not govern third-party platforms we do not control; their privacy terms apply when you interact with their tools or links.
Information We Collect
We may collect identifiers (name, contact details), commercial information (orders, preferences), technical data (device type, browser, IP, approximate location), and usage data (pages viewed, interactions with features). We avoid collecting sensitive categories unless required by law and with explicit consent.
Technical data helps us diagnose issues and improve performance across low-bandwidth and mobile contexts common in urban and semi-urban India. Aggregated analytics are used to understand trends, not to profile individual behavior.
How We Use Information
We use data to provide and improve services, fulfill orders, personalize content, communicate updates, prevent fraud, and comply with legal obligations. Where we rely on consent (e.g., certain marketing), you may withdraw it at any time without affecting prior lawful processing.
Sharing and Transfers
We share information with vetted service providers who support operations such as payment processing, logistics, analytics, and security. These partners must follow strict contractual safeguards and use the data only for the services we request. Cross-border transfers, where applicable, are protected by lawful mechanisms such as standard contractual clauses or equivalent safeguards.
Security Measures
We implement layered controls: encryption in transit, hardened infrastructure, access controls, and periodic audits. While no method is perfectly secure, we continually enhance protections and encourage responsible disclosure of potential vulnerabilities.
Data Retention
We retain personal data only as long as necessary for the purposes outlined here, including meeting legal, accounting, or reporting requirements. When retention ends, we delete or de-identify the data using commercially reasonable methods.
Your Rights
Depending on your location, you may have rights to access, correct, delete, or port your data, as well as object to or restrict certain processing. To exercise these rights, contact emberandelm@gmail.com. We may need to verify your identity before actioning a request.
Cookies and Similar Technologies
We use strictly necessary cookies to deliver core functionality, and optional cookies to understand usage and improve the experience. You can manage preferences through your browser settings. Disabling certain cookies may affect site performance.
Children’s Privacy
Our services are not directed to children. We do not knowingly collect personal information from minors. If you believe a minor has provided data, please write to us and we will take appropriate steps to remove it.
Marketing Choices
We prefer calm, low-frequency communications. Where required, we seek consent before sending marketing messages, and each message contains a clear way to opt-out. Service and transactional emails may still be sent when necessary.
Changes to This Policy
We may update this policy to reflect new practices or legal requirements. The “Last updated” date indicates the latest revision. Material changes will be communicated through our website or by email where appropriate.
Contact Us
For privacy questions, requests, or feedback, email us at emberandelm@gmail.com or write to our address in the footer. We aim to respond within a reasonable timeframe consistent with applicable laws.
Last updated: 09 October 2025